Client

Shopurban.co

Tools

Figma / Figma Prototypes / Maze

Scope

User interviews, field research, user testing

Timeline

2 months

Role

Product & UX Design

Imagine walking into a massive marketplace where the signs are misleading, products are stacked in the wrong aisles, and the only way to find what you need is by wandering aimlessly or asking around. Frustrating, right? That was the exact experience users faced on Shopurban’s platform.

Shopurban set out to empower local businesses with digital commerce capabilities, but there was one major roadblock—product categorization was a mess. Vendors struggled to classify their products correctly, buyers couldn’t find what they needed, and the entire product discovery experience felt like an endless scavenger hunt.

As the Product & UX Designer, my mission was clear: simplify product categorization, enhance discoverability, and transform frustration into frictionless shopping.

Decoding the Chaos: Why Was This Happening?

After conducting user interviews, field research, and usability tests, a few key issues emerged:

1. Misplaced Products = Missed Sales
   • Vendors often placed items in the wrong categories, making it nearly impossible for buyers to locate them without searching manually.
2. Confusion Over Categories
   • Many sellers weren’t tech-savvy and struggled to determine where their products should go.
3. A Broken Shopping Experience

• Buyers relying on category browsing were missing out on relevant products, leading to lost sales opportunities.